AUTHOR - ENTREPRENEUR - ADVISOR


Turn Your Expertise Into Digital Products People Actually Buy

I help creative entrepreneurs, freelancers, and consultants turn what they already know into digital products people understand, want, and pay for

Contact Me and Start Creating Your Digital Product Business Now

You Probably Have More to Sell Than You Think

If people already ask you for advice, hire you for your skill, read your content, watch your videos, or trust your taste, there is probably a product hiding inside what you already know.

The problem is not that you lack expertise. The problem is that your expertise is still trapped in your head, your services, your client work, your creative process, or a vague idea you have not packaged yet.

I help you turn that into something clear:

  • A book
  • A course
  • A workshop
  • A template
  • A coaching offer
  • A product ladder
  • A simple sales funnel

The Real Problem

The Hard Part Is Not Having Ideas. It Is Making Them Easy to Buy.

Most creative entrepreneurs are not short on ideas. They are drowning in them.

You may already know you want to create a digital product, but you are stuck wondering:

  • What should I sell first?
  • Would anyone actually pay for this?
  • How do I explain what I do clearly?
  • How do I sell without sounding sleazy?
  • How do I move beyond trading time for money?
  • How do I build something scalable without becoming another internet marketing cliché?

That confusion keeps good ideas stuck. When your offer is confusing, people do not buy. They nod politely, say it sounds interesting, and move on.

Your job is not to sound impressive. Your job is to make your value obvious.


The Solution

Build a Product People Understand, Want, and Pay For

The best digital products are not built around vague passion. They are built around a specific problem, a specific person, and a specific result.

I teach creative entrepreneurs how to:

  • Find the product hiding inside their existing skills
  • Turn vague expertise into a clear offer
  • Build a simple product ladder from low-ticket to high-ticket
  • Write messaging that makes people immediately understand the value
  • Create email and sales systems that sell without manipulation
  • Grow a business around useful products instead of endless custom work

This is not about becoming a "make money online" guru.
It is about building a real business around what you know.


How I Can Help

Three Ways We Work Together

01 — Create
Create Your Product

Turn your knowledge, process, or creative skill into a product people can buy — a book, course, workshop, guide, template, paid newsletter, coaching program, or productized service.

The goal is not to build something huge. The goal is to build something useful, clear, and sellable.

02 — Market
Market Your Product

Build practical marketing systems using content, email, simple funnels, and paid traffic so your product has a real path to buyers.

No shouting into the void. No posting just to post. No "just be consistent" advice without a strategy.

03 — Sell
Sell Your Product

Connect your offer to a sales system that moves people from interest to trust to purchase — better sales pages, better email sequences, better calls to action.

A product is not a business until people buy it.

Hi, I’m Björgvin—But You Can Call Me B.

I’m an author, educator, and entrepreneur with over 15 years of experience running a seven-figure online business in the music industry. I’m also the Entrepreneur-in-Residence at the McGuire Center for Entrepreneurship at the University of Arizona and Mentor-in-Residence at the UA Center for Innovation. My work has been featured in The Huffington Post, MusicTech Magazine, and at the TENWEST Impact Festival and Phoenix Startup Week.Since 2009, I’ve built and grown my online business from a simple blog making a few cents to a seven-figure brand—primarily through digital products. Now, I want to help you do the same. The core mission behind my work is to teach creative entrepreneurs like you:

  • How to market & sell without feeling sleazy
  • How to overcome imposter syndrome & grow with confidence
  • How to build a sustainable business in today’s digital landscape

A FEW BRANDS AND ORGANIZATIONS I'VE WORKED WITH

What Do People Gain From Working With Me?

"...helps me a lot by giving me ideas and direction on how to organize, monetize and implement my online platform"

"With his online business experience and achievements, Björgvin has been a real model to follow. The content he provides is phenomenal and helps me a lot by giving me ideas and direction on how to organize, monetize and implement my online platform as an artist and entrepreneur. He helped me tweak the sales page copy for my first online course launch I did via email and it wouldn't have been the same without him."

-Chris Selim, Creator of Mixdown Online and The Ultimate Guide to Cubase. Montreal, Canada

"dramatically changed my business...the benefit to my business was just bananas."

"Like most audio engineers, I tend to be a little more audio-nerd than entrepreneur. Because of this, I frequently have "small business blind spots" which Björgvin has helped me to see and overcome. When he speaks, I take notes. His advice on writing and email marketing has dramatically changed my business. I don’t think anyone has anywhere near as much experience as he does...You have had a huge impact on me learning how to write decent emails and the benefit to my business was just bananas...from random people that had forgotten about me. It was weird how it instantly worked!"​

-Chris Graham, Mastering Engineer and Podcaster. Columbus, Ohio

Read Rockstar Revenue

A Practical Guide for Creative People Who Want to Turn Their Ideas, Skills, and Expertise Into Income

Rockstar Revenue is for musicians, freelancers, creators, consultants, coaches, educators, and multi-talented people who know they have something valuable to offer but are not sure how to package it into a product.

Inside, you will learn how to:

  • Escape the time-for-money trap without abandoning your creative work
  • Turn your expertise into digital products people understand
  • Build simple offers that can grow into a product ecosystem
  • Sell your knowledge without feeling fake, pushy, or sleazy
  • Start small instead of waiting until everything is perfect
  • Build a business that gives you more control over your time, income, and projects

If you are tired of vague advice and want a practical roadmap, start here.

1-on-1 Coaching

Want Help Turning Your Expertise Into a Product?

If you have an idea for a book, course, workshop, coaching offer, template, or digital product — but you are not sure how to package, market, or sell it — I can help.

Through 1-on-1 coaching, I help creative entrepreneurs and experts build a clear product roadmap.

Together, we can work on
Choosing the right product idea
Turning your expertise into a clear offer
Building a simple product ladder
Writing better sales messaging
Creating your email and funnel strategy
Planning your launch
Moving from custom work to scalable products

This is hands-on strategy for people who want to build something real.

Apply for Coaching

Tell me about your product idea and where you are stuck. I'll follow up within 48 hours.

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